Making a video website is now easier than ever
Posted by Ray Pawulich on October 27, 2011 Comments
SAN FRANCISCO — Independent event promoter and startup consultant Nathan Beckord had a problem: his Silicon Valley event series, Startup Exits, was thriving but he had no place to publish the video recordings of the events.
“We wanted to host our videos in a way that was more consistent with our brand, than traditional video-sharing services such as Vimeo or YouTube,” Beckord said.
Unfortunately, the cost and technical complexity of building and maintaining his own solution — even one built around a ‘player-only’ online video platform such as Brightcove or Ooyala — was more trouble than it was worth. “I needed something that would work right out of the box,” Beckord said.
Enter VidCaster, a do-it-yourself web tool which enables its users to create custom video-based websites with just a few clicks. With VidCaster, Beckord was able to easily build an SEO-optimized video site — video.startupexits.com — that matched his brand and integrated with his existing website for the event series. He also included elements driving traffic to his corporate site, venturearchetypes.com.
“For people without the time or ability to make their own video site, VidCaster provides the best of both worlds. You get a beautiful, custom ‘home’ for your online videos but none of the technical headaches that come with making such a site yourself,” said Kieran Farr, VidCaster’s CEO and co-founder.
VidCaster also helped Matt Schulz, managing editor with Austin, TX-based credit cards advocacy group CreditCards.com, build out the video.creditcards.com video site for his organization. “We were looking for a simple yet attractive way to present our video library on our website,” when he came across VidCaster, Schulz said.
Just by uploading a logo, selecting a theme, and making a few custom tweaks, Schulz was able to build a custom video site for his organization — without diverting resources from his IT department. “Being able to do it myself quickly freed up our IT resources for other projects,” Schulz said.
For the VidCaster team that means a job well-done, Farr explained. “Our goal is to take this complicated, difficult, and often frustrating process and make it easy,” Farr said.
For users like Beckord and Schulz, that means great-looking video sites without a lot of work. “The process was seamless, the quality excellent, the team very supportive, and the design — well, that’s my favorite part,” Beckord said.
About VidCaster
VidCaster is a service mark of Vid Network, Inc. Founded in 2010, Vid Network is devoted to making online video publishing painless and profitable for individuals, small businesses and enterprise clients. Its investors include French innovation agency FaberNovel, Dave McClure’s 500 Startups, Quest Venture Partners and more. For more information about VidCaster, visit http://www.vidcaster.com.
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